Florida Virtual School Brand & Style Guide

Welcome to your resource for branding, imagery, terminology, social media, and more. Please reach out if you have questions about navigating or using the content you find here.

Our brand tone is a filter to everything we do.

This ensures brand consistency across the organization and in all customer touchpoints. The brand tone should not be used as actual messaging, but rather as a guide to ensure all messaging and design relay this tone.

Our Brand Book is the complete resource to understand our brand. It includes our brand story, style guide, and other creative elements.




Forward Thinking





Brand Promise & Positioning


Promise: When taking courses with FLVS, students will feel supported, engaged, and empowered, as they gain valuable knowledge and skills. 

Positioning: To students, families, and school counselors, FLVS offers students the flexibility to work around busy schedules and provides a variety of engaging, academically rich courses, taught by supportive and accessible teachers dedicated to helping students reach their individual educational goals.


Promise: When partnering with FLVS as an education provider, customers will feel valued, actively supported, and confident that they are equipped for success.

Positioning: To schools and districts, FLVS offers a variety of high quality curriculum and seamless systems at a competitive price, with unparalleled customer service, technical support, and teacher training. 

Brand Architecture

Originally founded in 1997, Florida Virtual School is a public school district comprised of six schools (FLVS Flex Elementary, Middle, and High; and FLVS Full Time Elementary, Middle, and High) serving all Florida school districts. FLVS also offers a tuition-based option for students outside of Florida through FLVS Global School and provides content licensing, training, and expertise to a variety of online and blended learning programs across the nation.


FLVS Flex scheduling is available to public, private, charter, and homeschool students in Kindergarten–12th grade, on a 365-day flexible calendar. A student can take FLVS courses when enrolled in a brick-and-mortar school, or as a homeschool student. With a full engaging curriculum, including elementary courses, Flex students utilize FLVS for a variety of reasons ranging from wanting to get ahead or graduate early to taking courses not offered by their district and having flexibility with extracurricular activities.


FLVS Full Time scheduling is available to students in grades Kindergarten–12. Students follow a 180-day traditional school calendar, take all courses through FLVS Full Time, and graduate with an FLVS diploma. Courses are available 24/7 online, so students can study any time and any place. Our certified teachers offer one-on-one attention, and are available by phone, email, and text. Students stay connected with their peers through in-person clubs and activities.


Through Florida County Virtual Schools, districts have access to FLVS elementary, middle, and high school courses and technology systems, and receive student support and teacher training while still using their own teachers to teach the courses. Currently, 67 Florida districts power their county virtual schools with FLVS.


FLVS provides courseware, training, and expertise to a variety of online and blended learning programs across the nation. Services include content licensing and custom development for schools, districts, states, and agencies.

As a not-for-profit, FLVS reinvests supplemental funds into the research and development of new educational technologies and the creation of the highest-quality courses, benefiting students in Florida.

FLVS Global School serves middle and high school students around the nation and world through tuition-based instruction. Public, private, and homeschool students can choose from more than 118 courses, including electives, honors, Advanced Placement and NCAA-approved core. FLVS Global School has served students in all 50 states and in more than 65 countries. 

Questions? Contact FLVS Marketing & Communications Team

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