Brand Assets

Please visit the Marketing Toolbox for approved logo files for print and web. Contact the design team for additional variations or resizes.

Logo

Mobirise




With Florida Virtual School, students are free to learn anywhere. That is the idea behind the you-are-here location marker in the logo’s icon. Yet, it is also a traditional yellow school pencil. Some also see a hot-air balloon that will take students far into the future. It’s simple, hopeful, and inspiring.

Simple, Hopeful, Inspiring

• Royal Blue - Conveys trust, dependability, strength
• Pencil Yellow - Warmth, approachability, freshness 

• Serif font for greater legibility
• Conveys warmth, approachability 

• Location Marker - Education takes you to any place you choose
• Pencil - Nod to traditional education roots
• Hot Air Balloon - Go further with education 

• A ™ should always be attached to the Florida Virtual School logo, superscripted, after the logotype, in Royal Blue color.
• If the icon is used as a standalone element it must include a ™ superscripted at the top right of the icon in Royal Blue color.

Mobirise

Full Color

Mobirise

Full Color Reverse

Mobirise

Black

Mobirise

Black Reverse

Below are logo treatments that are not allowed. These are examples and not intended to be an exhaustive list.

FLVS logo

Do not stretch the logo. The logo should
always be scaled proportionately and should
never appear smaller than 0.75" wide.

FLVS logo

Do not crowd or layer it with other elements.
Maintain adequate padding around the logo.

FLVS logo

Do not skew or distort the logo.

Mobirise

Do not tilt or rotate the logo in any way.

Mobirise

Do not remove or crop out any part of the
logo or wordmark.

Mobirise

Do not alter or adjust the colors of the logo.

Fonts & Typography

  • MUSEO, MUSEO SANS, & MUSEO SLAB are the official fonts of FLVS, in any of the varied weights 100 through 1000.
  • ARIAL & HELVETICA are acceptable when the Museo family is unavailable.
  • DECORATIVE FONTS are acceptable as accents combined with a Museo font when used as a header or title treatment provided they are legible and polished. SIGN PAINTER and LOUISIANA are examples of fonts frequently used as accents in FLVS branding.

Color Palette

Mobirise

Primary

ROYAL
PMS3005

C: 100
M: 46
Y: 2
K: 0

R: 0
G: 117
B: 201

#0075C9

Mobirise

Secondary

PENCIL
PMS7408

C: O
M: 28
Y: 100
K: 0

R: 246
G: 191
B: 65

#F6BF41

Mobirise

Secondary

NAVY
PMS543

C. 100
M: 85
Y: 35
K: 25

R: 28
G: 53
B: 94

#1C355E

Mobirise

Secondary

SKY
PMS7635

C: 69
M: 14
Y: 0
K: 0

R: 44
G: 172
B: 227

#2CACE3

Mobirise

Tertiary

BERRY
PMS7635

C: 20
M: 100
Y: 47
K: 3

R: 179
G: 43
B: 91

#B32B5B

Mobirise

Tertiary

GREEN
PMS360

C: 65
M: 0
Y: 93
K: 0

R: 120
G: 185
B: 93

#78B95D

File Formats

Photos

Photos should be saved in the maximum acceptable resolution for the display space on the web, and 300 DPI for print. File types are JPG and PNG.

Documents

Documents delivered electronically should be saved as web-accessible PDF to preserve content and be universally available.

Web & Social Graphics

Social graphics with text or illustrations, or transparency (such as no background) should be saved as PNG. Graphics with filesize restrictions or optimized toward photos should be saved as JPG.

Logo Files

Logo files should be delivered as EPS or PDF vector files for print, and high-resolution JPG or transparent PNG for web.

Video

MP4 is a universally accepted file type for video. MOV may also be accepted depending on the delivery platform.

Audio

Audio files delivered electronically should be saved as WAV.

Questions? Contact FLVS Marketing & Communications Team

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