Using Social Media

FLVS blog post

Students, parents, and teachers are constantly engaging the world through an ever-evolving digital landscape.

By tapping into these trends, FLVS employees with well-defined goals can engage students, parents, and others through digital media.

Forms of Social Media Use

Using Social Media as an Employee

Employees must become authorized users to create or manage social media accounts related to FLVS—including blogs or similar websites. This process is intended for employees who plan to use digital media to represent FLVS (communicating with students, parents, or the public in a professional capacity).

Be An Ambassador

Write for the FLVS blog.
Draft short articles to be published on The Virtual Voice.

Send us content.
Send student stories, photos, and videos to feature on our FLVS accounts.

Share our posts.
Share posts or content from our FLVS accounts on your personal social media. 

Authorization Not Required

Meet Individual Goals

Build relationships.
Connect with fellow professionals on LinkedIn or Twitter.

Collaborate.
Engage in professional development opportunities or discussions.

Follow trends.
Conduct research or gather customer feedback. 

Authorization Not Required

Represent FLVS

Represent FLVS.
Communicate on behalf of the organization.

Publish student resources.
Share academic or educational info with FLVS students.

Create a website.
Create a blog, website, or similar resource for students and parents. 

*Authorization Required*

Examples Requiring Authorization

Math Club Facebook Page

Spanish Vocabulary Instagram

Teacher Twitter Account

Personal & Professional Social Media Tips

  1. T.H.I.N.K. before posting!
    Is it true, helpful, inspiring, necessary, and/or kind?
  2. Consider the audience.
    Keep proprietary information intended only for staff internal.
  3. Comment with care.
    Use good judgment when commenting on news articles, forums, or stories.
  4. Remember that your digital footprint is not easily erased!
    Share content or opinions appropriate for a permanent and pubic audience. 
  5. Review best practices for Web & Social Graphics.
    Follow guidelines for logos and images related to FLVS.

FLVS Content Focus Areas

Show your support by following us on social media!

Becoming Authorized

Ready to get started?

1

Review this guide!

3

Submit one social media request form per site.

Best Practices for Social Media Content

Share Photos & Videos

Obtain parental consent for student work/photos.

Post copyrighted content with proper attribution.

Use approved web and social graphics.

Post Regular Updates

Encourage interest in specific subjects or topics.

Avoid sharing personal content (birthdays, grades, residency).

Offer encouragement and resources.

Keep it Relevant

Provide optional collaboration opportunities.

Answer questions and provide educational support.

Don't use for personal gain or compensation.

Plan for Contingencies

Consider potential content liabilities or costs.

Moderate and delete comments as needed (profanity, bullying).

Check-in regularly and monitor posts. 

Media Releases

If students are pictured or featured in any posted media, permission must be granted by the contributors through the media release form

Tips for Team Collaboration

  • Establish goals together.
  • Ensure your objectives align.
  • Follow similar approaches to posting.
  • Identify participants in the account description or bio.
  • Submit authorization commitment forms (one per person).
  • Submit one social media request form (one per site or account).
  • Discuss with your manager or leadership.

Response Management & Monitoring

Respond with a thank you or comment. Share successes or helpful information!

Answer questions and be a resource for information seekers.

Respond positively to thought-sharers.

Delete comments that include self-promotion, ads, or spam.

Answer questions and be a resource for students or parents who are confused.

Support frustrated students or parents by providing a solution or helpful information.

Monitor or delete posts from users who may be trolling (jokes, provoking comments).

Delete posts that are inappropriate, attacking, or profane. 

Support & Emergency Contacts

View a current list of important contacts for social media support and post escalations. 

For answers to general questions, email socialmedia@flvs.net.

Threats/Bullying

Remove posts that escalate. If counselor intervention is required, act to identify students when possible and share with appropriate FLVS School Counselor.

Academic Integrity

Send a screenshot of the post with link to the FLVS Academic Integrity Manager.

Public Relations / Media Inquiries

Contact the FLVS Communications Manager.

Public Crises

In the event of public crises, approved communication will be sent through official FLVS social media channels. Refrain from posting messages that differ from official FLVS posts.

Social Media Channels

Facebook

Over recent years, Facebook’s audience has shifted from young adults to parents. While Facebook is less frequently cited as a favorite social media platform among teens, it remains the largest network in terms of audience and general use. 

Pages vs. Groups

Determining your goals is an important step to decide if a Facebook page or group is right for you.

Facebook pages can be helpful “virtual bulletin boards” to share announcements with a broader public audience.

Facebook groups allow for closed communication and conversation through a group-only discussion board.

Both options can be used to post videos, news, announcements, educational tips, events, and reminders.

The staff member's Facebook account will serve as the designated "admin" for the page or group. 

Authorized users will also be asked to add a representative from the FLVS Marketing Team as an admin to any Facebook pages or group

Helpful Tips to Get Started

  • Create a professional “about” section for your page or group with information.
  • Exclude personal information that you would not share publicly.
  • Follow standard naming convention ("FLVS Chess Club" or "FLVS Algebra with Ms. Smith").
  • Add FLVS Digital Marketing account as page or group admin (socialmedia@flvs.net).
  • Use approved graphics for your profile / cover photo (send requests to socialmedia@flvs.net).
  • View activity and performance through Facebook Insights.

Twitter

Twitter allows for fast-paced, real-time communication. Teachers can use Twitter to post polls, link to supplementary learning materials, share videos, post reminders, or engage in conversations with hashtags. 

Helpful Tips to Get Started

  • Create a professional bio (e.g., “FLVS Math Teacher”).
  • Follow standard naming convention that includes FLVS (@FLVSMrsSmith).
  • Use approved graphics for your profile / cover photo (send requests to socialmedia@flvs.net).
  • Provide login credentials (username and password) in your request form.
  • Use Twitter Analytics to view activity and performance.

Instagram

Instagram is a popular photo/video app that’s ideal for visual media sharing. Both the feed and stories can be used to share content on Instagram (see Video Sharing section for more information about stories).

Content Ideas

Day in the Life

• Featured students or projects
• Work or study environment
• Face-to-face events

Motivational

• Quote of the day
• #MotivationalMonday messages
• Goal progress / countdown

Educational

• Content related to subject area
• Cultural (language, history, etc.)
• Vocabulary words

Extracurricular

• Teacher/Student photography
• Student club activities
• Projects, experiments, or crafts

Helpful Tips to Get Started

  • Create an account using your FLVS email address.
  • Choose a username that identifies you and/or the purpose of the account.
  • Include appropriate profile details in your bio.
  • Provide login credentials (username and password) in your request.
  • Request permission to share student images using FLVS media release.

Video Sharing

YouTube is ideal for long-form videos intended for ongoing use and provides access to a broad range of video content. For teachers, the site is ideal for how-to resource videos, student news videos, and related content. YouTube or similar sites (such as Vimeo or SafeTube) may be used to create individual media links to share with students.

Videos vs. Stories

For shorter and more informal videos, consider using Facebook Live or Instagram stories.

Stories can include photos or short video snippets (often recorded “selfie style”). These can be posted in sequence and saved for long-term use or posted only for a short duration of time. These are a fun way to introduce yourself to students and allow them to see your personality. Stories can also be used to share polls, create step-by-step tutorials, or ask questions. 

Helpful Tips to Get Started

  • On YouTube, create an account using your FLVS email address. 
  • List flvs.net as your website unless you have a class webpage or blog.
  • Use approved graphics for your profile / cover photo (send requests to socialmedia@flvs.net).
  • Choose to post publicly or unlisted (requiring the link to view) based on purpose and audience.
  • Create successful videos by considering the audience and goal.
  • Show your personality! Videos are a great way to connect with your audience.
  • Monitor comments if the video settings allow for responses.
  • Encourage students to practice safe viewing habits and responsible digital citizenship.
  • When sharing external content, seek out videos that are verifiable, well-researched, and authoritative. (Remind students that the quality of all online content is not equal!)

Web

Blogs and similar websites allow content to be presented in an organized and comprehensive way. We encourage teachers to use Google Sites for Education available through your FLVS account. 

Personal & Professional Social Media Tips

  • Submit your request to have your new (or existing) site on file with FLVS.
  • Access Google Sites for Education using your FLVS account.
  • Browse the Google Sites for Education educational website templates to select a layout.
  • Get started by sharing resources, offering opportunities for collaboration, and posting study tools and tips. Make your club or course site come alive with videos, photos, and blog posts! 
  • For closed group or collaboration websites requiring students to login (such as PBworks or Wikispaces), discuss this option with your direct manager for approval. For sites requiring membership, remove student members once they are no longer a student.  
  • For best practices applying the brand, communication, etc., refer to other sections of this site.

Questions? Contact FLVS Marketing & Communications Team

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