By tapping into these trends, FLVS employees with well-defined goals can engage students, parents, and others through digital media.
Employees must become authorized users to create or manage social media accounts related to FLVS—including blogs or similar websites. This process is intended for employees who plan to use digital media to represent FLVS (communicating with students, parents, or the public in a professional capacity).
Write for the FLVS blog.
Draft short articles to be published on The Virtual Voice.
Send us content.
Send student stories, photos, and videos to feature on our FLVS accounts.
Share our posts.
Share posts or content from our FLVS accounts on your personal social media.
Authorization Not Required
Connect with fellow professionals on LinkedIn or Twitter.
Engage in professional development opportunities or discussions.
Conduct research or gather customer feedback.
Authorization Not Required
Communicate on behalf of the organization.
Publish student resources.
Share academic or educational info with FLVS students.
Create a website.
Create a blog, website, or similar resource for students and parents.
Obtain parental consent for student work/photos.
Post copyrighted content with proper attribution.
Use approved web and social graphics.
Encourage interest in specific subjects or topics.
Avoid sharing personal content (birthdays, grades, residency).
Offer encouragement and resources.
Provide optional collaboration opportunities.
Answer questions and provide educational support.
Don't use for personal gain or compensation.
Consider potential content liabilities or costs.
Moderate and delete comments as needed (profanity, bullying).
Check-in regularly and monitor posts.
Respond with a thank you or comment. Share successes or helpful information!
Answer questions and be a resource for information seekers.
Respond positively to thought-sharers.
Delete comments that include self-promotion, ads, or spam.
Answer questions and be a resource for students or parents who are confused.
Support frustrated students or parents by providing a solution or helpful information.
Monitor or delete posts from users who may be trolling (jokes, provoking comments).
Delete posts that are inappropriate, attacking, or profane.
Remove posts that escalate. If counselor intervention is required, act to identify students when possible and share with appropriate FLVS School Counselor.
Send a screenshot of the post with link to the FLVS Academic Integrity Manager.
Contact the FLVS Communications Manager.
In the event of public crises, approved communication will be sent through official FLVS social media channels. Refrain from posting messages that differ from official FLVS posts.
Over recent years, Facebook’s audience has shifted from young adults to parents. While Facebook is less frequently cited as a favorite social media platform among teens, it remains the largest network in terms of audience and general use.
Determining your goals is an important step to decide if a Facebook page or group is right for you.
Facebook pages can be helpful “virtual bulletin boards” to share announcements with a broader public audience.
Facebook groups allow for closed communication and conversation through a group-only discussion board.
Both options can be used to post videos, news, announcements, educational tips, events, and reminders.
The staff member's Facebook account will serve as the designated "admin" for the page or group.
Authorized users will also be asked to add a representative from the FLVS Marketing Team as an admin to any Facebook pages or group
Twitter allows for fast-paced, real-time communication. Teachers can use Twitter to post polls, link to supplementary learning materials, share videos, post reminders, or engage in conversations with hashtags.
Instagram is a popular photo/video app that’s ideal for visual media sharing. Both the feed and stories can be used to share content on Instagram (see Video Sharing section for more information about stories).
• Featured students or projects
• Work or study environment
• Face-to-face events
• Quote of the day
• #MotivationalMonday messages
• Goal progress / countdown
• Content related to subject area
• Cultural (language, history, etc.)
• Vocabulary words
• Teacher/Student photography
• Student club activities
• Projects, experiments, or crafts
YouTube is ideal for long-form videos intended for ongoing use and provides access to a broad range of video content. For teachers, the site is ideal for how-to resource videos, student news videos, and related content. YouTube or similar sites (such as Vimeo or SafeTube) may be used to create individual media links to share with students.
For shorter and more informal videos, consider using Facebook Live or Instagram stories.
Stories can include photos or short video snippets (often recorded “selfie style”). These can be posted in sequence and saved for long-term use or posted only for a short duration of time. These are a fun way to introduce yourself to students and allow them to see your personality. Stories can also be used to share polls, create step-by-step tutorials, or ask questions.
Blogs and similar websites allow content to be presented in an organized and comprehensive way. We encourage teachers to use Google Sites for Education available through your FLVS account.
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