Terminology

General

FLVS vs. Florida Virtual School

DO DON'T
Florida Virtual School in every first instance of the name. “Today, at Florida Virtual School (FLVS) students achieved another record. FLVS will be honored.”Don’t use “The Florida Virtual School,” “Florida Virtual,” and “Florida Virtual Schools” 
“Florida Virtual School” and “FLVS” are the only approved school name and abbreviationDon’t use as a possessive: FLVS’ or Florida Virtual School’
FLVS should be in all capsDon’t use FLVS acronym without context of the full organizational name

FLVS Flex & FLVS Full Time

DO DON'T
The official names of our two schools are FLVS Flex and FLVS Full Time. Refer to as such in any written copy. Don’t abbreviate Full Time: FLVS FT 
If specifying grades for FLVS Full Time, use either FLVS Full Time Kindergarten-5,FLVS Full Time 6-8, or FLVS Full Time 9-12.Don’t all cap Flex: FLVS FLEX

Program vs. School vs. Options vs. District

DO
Options: “At Florida Virtual School, we offer full-time and flexible options.”
Schools: “FLVS Full Time schools offer students rigorous courses.”
District: “Florida Virtual School is an online public statewide district.”
FLVS Full Time Schools 
FLVS Flex Schools
FLVS Global School
Florida Virtual School District

District Virtual School, County Virtual School, Franchise

DO DON'T
County Virtual School Franchise, District Virtual School

FLVS.net vs. flvs.net

DO DON'T
flvs.net to reflect the logo treatment and web conventionsAll cap the address: FLVS.net

Organization vs. Institution

DO DON'T
Organization, School DistrictInstitution, Company

K–12 vs K12 vs Kindergarten–12

DO DON'T
K–12, grades Kindergarten–12, Kindergarten through 12th gradeK12 (competitor brand) 

Child vs. Student

DO DON'T
FLVS studentFLVS child, FLVS kids, FLVSer, FLVSers
Your child or your FLVS student

Teacher vs. Instructor

DO DON'T
"Florida Virtual School teachers are among the best in the state.""Florida Virtual School instructor won the Teacher of the Year award."

School Counselor vs. Guidance Counselor

DO DON'T
FLVS School CounselorFLVS Guidance Counselor

Homeschool vs. Home Education

HOMESCHOOL – spelled as one word when referred parents, students, people.HOME EDUCATION (or HOME ED) – when spelled as two words it refers to an entire industry
Noun: "Homeschool population is growing."Noun: "Home Education industry is growing." 
Verb: "Parents are homeschooling their children."
Adjective: "Florida Virtual School offers students homeschool curriculum."

Class vs. Course

DO DON'T
CoursesClasses

Specials vs. Electives

Specials for Elementary students
Electives for Grades 6-12

Enroll vs. Sign Up vs. Register

DO DON'T
"Enroll in individual courses""Register for school"
"Enrolling in school"
"Sign up for email"

Semesters vs. Segments

DO DON'T
SemestersSegments

Course Name Convention

DO DON'T
Use full course nameNo abbreviations or acronyms
Use regular numbersNot roman numerals
Algebra 1, Algebra 2Algebra I, Alg II

Note: this is for external marketing purposes and is not meant to replace whatever is required by the Florida Department of Education for student transcripts.

Advanced Placement Exams

Spell out the first usage with abbreviation and copyright: Advanced Placement® (AP®)
Exam should be capital “E”

End-of-Course Assessments

DO
Spell out the first usage with abbreviation and hyphenate: End-of-Course (EOC) assessments

Florida Department of Education

DO DON'T
Florida Department of EducationDOE, FLDOE, FDOE

School Year

DO DON'T
2019-202019-2020

Cybersecurity

DODON'T
Cybersecurity should be written as one wordCyber Security, Cyber security, cyber security

Punctuation

Phone Numbers

DO DON'T
407-321-1254 – Use hyphens(407) 321-1254 – Don’t use parenthesis around area code
407.321.1254 – Don’t use periods

Time Zone

DO DON'T
Capitalize: 4:30 PM ESTLowercase: 4:30 pm
Avoid punctuation: 4:30 PMAdd extra punctuation: 4:30 P.M. 
Reduce AM and PM: “The meeting is from 4 to 4:30 PM.”Add extra PM: “The meeting is from 4 PM to 4:30 PM.”
Remove Space: 4:30PM
Add extra minutes: “The meeting is from 4:00 to 4:30 PM.”

Comma Usages

DO DON'T
Use the oxford comma in a series: “FLVS courses, such as math, science, and social studies are the best in the nation.”Remove a comma before an ‘and’ in a series: “FLVS courses, such as math, science and social studies are the best in the nation.

Internal

Collective: Team vs. Family vs. Employees vs. Faculty vs. Staff

DO DON'T
Use team when referring to everyone employed at FLVS. “Dear FLVS Team...”Use family to refer to employees.
Use instructional staff when rereferring to teachers.
Use support staff when referring to non-teacher positions.
“...both the instructional and support staff received new employee benefits.”
“...all FLVS team members have received new employee benefits.”

Department vs. Team Capitalization 

DO DON'T
Lowercase ‘t’ in team when referring to a department: “Information Technology team”Capitalize the ‘t’ in team when referring to a department “Information Technology Team”
Capitalize the proper name of the department: “Information Technology Department”

FLVSConnect

DO DON'T
FLVSConnect is one word, no space, capital CFLVS Connect, FLVS connect

If you have a question about a specific word use or phrase, please contact communications@flvs.net.

Questions? Contact FLVS Marketing & Communications Team

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